Digital Street Team Contests are the Wave of the Future

April 17, 2009 at 4:10 pm Leave a comment

Everyone loves free stuff.  And of course with web 2.0 being in full swing, today’s internet based companies offer their public so much free merchandise for participating in generally fun activities.  With the explosion of online social networking, news and media sharing, and communication platforms, the question is no longer “Why would I waste time entering web contests?” but rather, “What good excuse do I have to not participate?  I’m on facebook and twitter all day anyhow!”  From coupons, books, and electronics to software and tickets, today’s online marketing thrives on how inviting the swag they give away is.  So it comes as no surprise that with digital piracy running as rampant as it is today the music industry is offering up an arsenal of giveaways and deals to draw the public away from the sickening sweet taste of pirated music.

Web based contest blogs and sites are popping up left and right and are constantly read by people who just love free stuff!  One of the most interesting and engaging contests being conducted these days are digital street team contests like this one. Much like the street teams of the early 80’s and 90’s, fans hit the street (myspace, facebook, twitter, digg) and raise hype about their favorite artists by handing out flyers and letting their friends listen to a few songs (posting widgets or links to music) to get them interested. When a fan would go to a club to see the band perform, they would also hand in the flyer their friend gave them which contained the street teamer’s name which allowed the street teamer to make some extra cash or win a special prize.

Technology has come so far and gotten so much more affordable over the past several years that allow more independent artists to get their music heard using methods that were unthinkable just 10 years ago. Independent and smaller label artists are taking every possible advantage they can get with the technology available to them today by offering their fans something that is worth more than just ripped off media. Namely, an engaging experience that strengthens the bond between artist and fan.

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Entry filed under: Music Industry. Tags: , , , , .

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