Poe Boy Music Group Teams Up With MyMojo To Launch Digital Street Team Contest

April 30, 2009 at 5:46 pm 1 comment

Campaign Focused On Free Downloads Of Mista Mac’s New, Hit Single “Swervin” Featuring Flo Rida

West Palm Beach, Florida- April 21, 2009-
Mista Mac and Flo Rida, two of the most acclaimed hip hop artists under the Poe Boy record label, are teaming up with MyMojo for the release of the new track “Swervin”. Hip hop fans can register for free at MyMojo for the digital street team contest. The contest allows fans the opportunity to become involved with the artists on a grass roots level. Street teamers will encourage their friends and family to download the “Swervin” ringtone for free from MyMojo, competing to win artist autographed apparel and other special perks.

Poe Boy’s Chief Marketing Officer Wallace Marshall remarked “With Flo Rida on the hook, the track resonates catchy lyrics and an energetic beat. By utilizing the MyMojo platform to launch the digital street team contest, we are leveraging the contact network of our existing fan base and providing these fans with all the tools they need to promote Poe Boy’s artists. It’s an innovative way to market and leverage new media opportunities.”

MyMojo CEO John Ferber stated, “Our platform helps artists promote their digital assets. Competition in our past street team contests has been steep. We’ve seen thousands of participants actively market and vie for artist autographed prizes. We expect nothing less from the Swervin campaign.”

About Poe Boy Music Group
Under the direction of several well-seasoned executives, Poe Boy Music Group has utilized groundbreaking marketing and media opportunities to break new and emerging hip-hop artists in to multi-platinum status. The Chief Executive Officer, E-Class, has largely contributed to the company’s success, establishing Poe Boy as an innovative, reputable, and industry leading record label.

About MyMojo
The team behind MyMojo is a group of dynamic entrepreneurs with extensive experience in Internet Advertising, traditional marketing, and the wireless industry. The MyMojo team has consistently focused on offering consumers free content, including music, images, and videos. The company’s CEO, John Ferber, founded one of the world’s first and largest online advertising networks, Advertising.com. He is regarded as a pioneer in the interactive marketing space.


Entry filed under: Music Industry, ringtones. Tags: , , , , .

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