Archive for May, 2009

Happy Memorial Day Weekend!

Here at MyMojo, we are celebrating this special day by offering exclusive Memorial Day content! Check out MyMojo for Memorial Day ringtones, wallpapers, videos, and games!

Memorial Day is a day of remembrance for those who have died serving our country, and this Monday promises to be one of the most celebrated in American History. To be closely followed by the end of planned combat in Iraq, America will reflect on seven years of elongated war and the loss of hundreds of thousands of Americans over the course of our country’s history. Here’s a little bit more on Memorial Day traditions, if you’re curious:

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May 22, 2009 at 7:51 pm Leave a comment

When Paywalls Aren’t Enough

By Eric Pfanner May 17th, 2009

PARIS — Will May 2009 mark the beginning of the end for the free, unfettered Internet?
From all the wailing on the Web — and the fist-pumping in some old-media redoubts — it might seem so.

In recent days, Rupert Murdoch, chief executive of News Corp., declared that he would end what he called a “malfunctioning” business: the free online newspaper. Other publishers, including The Guardian Media Group in Britain and The New York Times Co., which owns the International Herald Tribune, said they were examining ways to get readers to pay for digital news.

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May 19, 2009 at 2:26 pm Leave a comment

Spiral Frog Hops To A New Domain

MyMojo Acquires Ad-Supported Digital Music Distributor SpiralFrog.com Domain.
West Palm Beach, Florida- May 18, 2009-

MyMojo, a free distributor of mobile and online media, acquired the domain www.spiralfrog.com for an undisclosed sum. Unlike Spiral Frog’s unsuccessful efforts to monetize music through online advertising, MyMojo’s team harnesses their internet marketing expertise to strategically ensure that every content transaction is a profitable one. In addition to free music downloads, Spiral Frog and MyMojo site users can now also download wallpapers, videos, ringtones, and more to their cell phone or computer at no charge.

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May 18, 2009 at 5:58 pm 3 comments

Thumbplay Leverages Social Networks To Sell More Ringtones

By Tricia Duryee of MocoNews.net– Tue 12 May 2009 05:53 PM PST

Thursday, May 14, 2009

Thumbplay, a New York-based mobile content provider, has launched a widget platform that allows artists and music labels to leverage social networks, like Twitter or MySpace, to sell ringtones and wallpapers. The platform, called OPEN Pro, can also be used by fans, who may want to link to their artist’s favorite song in a blog post they wrote about a concert.

Analysis and results from a test case after the jump?

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May 14, 2009 at 2:13 pm Leave a comment

Corporations Utilize MyMojo’s Co-Branding Platform to Launch Targeted Digital Marketing Campaigns

West Palm Beach, Florida- May 11, 2009

MyMojo.com, a distributor of free digital content, offers a unique advertising solution to dull corporate marketing strategies. Through the company’s strong relationships with prominent and emerging artists, corporations can leverage MyMojo’s co-branding platform to build product or service awareness and corporate identity. Corporations can choose from MyMojo’s extensive roster of artists. MyMojo then works with the musician to create a custom song referencing the sponsor, along with imagery and web pages visually displaying strategic product placement. With an arsenal of effective marketing tools and more than 75 years of experience managing billions of dollars in the interactive advertising space, MyMojo’s team will launch a combination of web, mobile, and SMS campaigns to distribute the custom ringtone and track to consumers free of charge.

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May 11, 2009 at 7:06 pm Leave a comment

CBS bringing digital music onboard

By: Gavin O’ Malley of Media Post May 6, 2009

To better align existing assets, CBS Corp. on Tuesday announced the formation of the CBS Interactive Music Group. Part of CBS Interactive, the new unit brings together CBS’s digital music properties — including CBS Radio’s more than 100 music Web sites, online audio streams, and mobile applications — along with music discovery engine and social network Last.fm.
“The time is right to create a focused strategy that brings together the knowledge and expertise of both divisions,” said Quincy Smith, CEO of CBS Interactive. “CBS Radio and CBS Interactive have been moving down parallel paths.”

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May 6, 2009 at 5:23 pm Leave a comment

Advertising is shedding new light on mobile device industry

Advertising in this day and age is becoming more and more dependent on giving your target audience a free taste before they’ll fork over their hard earned dough. And with the rise of mobile web 2.0 enabled devices like pda, smart phones, and net books, companies have a buffet of advertising possibilities in front of them. One of these rapidly developing industries is in the realm of mobile device software. For instance, Android, iPhone, blackberry, and windows mobile all support last.fm and pandora clients that allow for free music sampling. Other applications allow photo and video uploads, shopping, and live interactive games. Of course with the growing mobile market, applications that support free ringtone downloads in ad-supported environments like My Mojo are present on virtually every user’s mobile device. With today’s economy, companies will do and pay almost anything to get exposure as this article I found on Media Post aptly recognizes.

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May 5, 2009 at 9:03 pm Leave a comment


May 2009
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