Corporations Utilize MyMojo’s Co-Branding Platform to Launch Targeted Digital Marketing Campaigns

May 11, 2009 at 7:06 pm Leave a comment

West Palm Beach, Florida- May 11, 2009, a distributor of free digital content, offers a unique advertising solution to dull corporate marketing strategies. Through the company’s strong relationships with prominent and emerging artists, corporations can leverage MyMojo’s co-branding platform to build product or service awareness and corporate identity. Corporations can choose from MyMojo’s extensive roster of artists. MyMojo then works with the musician to create a custom song referencing the sponsor, along with imagery and web pages visually displaying strategic product placement. With an arsenal of effective marketing tools and more than 75 years of experience managing billions of dollars in the interactive advertising space, MyMojo’s team will launch a combination of web, mobile, and SMS campaigns to distribute the custom ringtone and track to consumers free of charge.

Unlike commercials or advertisements, consumers find value in music and mobile media. The subtlety of the product’s inclusion ensures that consumers will see and/or hear the corporate endorsement, but unlike the adverse reaction most have to commercials, people respond favorably. In turn, the powerful effect of this mutual co-branding relationship engenders a larger customer base, increases the loyalty of existing customers, and engages consumers through interactional marketing.

“We recently ran a campaign with Poe Boy Music Group and a large sporting goods manufacturer.” remarked John Ferber CEO of MyMojo. “The results were tremendous. Not only did we generate substantial buzz around the sponsor’s new shoe line, but the campaign was so effective that consumers continued to virally share and download the artists’ media far past the campaign’s end date.”

About MyMojo

The team behind MyMojo is a group of dynamic entrepreneurs with extensive experience in Internet Advertising, traditional marketing, and the wireless industry. The MyMojo team has consistently focused on offering consumers free digital content, including music, images, and videos. The company’s CEO, John Ferber, founded one of the world’s first and largest online advertising networks, He is regarded as a pioneer in the interactive marketing space.


Entry filed under: Marketing, Mobile, Music Industry, ringtones. Tags: , , , , , .

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