Thumbplay Leverages Social Networks To Sell More Ringtones

By Tricia Duryee of MocoNews.net– Tue 12 May 2009 05:53 PM PST

Thursday, May 14, 2009

Thumbplay, a New York-based mobile content provider, has launched a widget platform that allows artists and music labels to leverage social networks, like Twitter or MySpace, to sell ringtones and wallpapers. The platform, called OPEN Pro, can also be used by fans, who may want to link to their artist’s favorite song in a blog post they wrote about a concert.

Analysis and results from a test case after the jump?