Archive for August, 2009

Ringtone sales fall 24 percent in 2008

Holy plummeting ringtone purchases MyMojo Man! Ringtone sales in the U.S. are suffering pretty bad in this day and age with ringtone clipping software being a household name. Software built for clipping ringtone sized audio files on both your home computer and directly on your mobile phone are flooding the mobile device world from top to bottom and are beginning to seriously put a dent in a heavy hitter ringtone distributors nationwide. We all knew it wasn’t possible to keep technology under tight wraps forever and this proves it. In my opinion the best opportunity the mobile industry has to adapt to this phenomenon rather than attacking it.

Users everywhere are able to circumvent the old fashioned honest way of obtaining music and ringtones with relative ease. The answer to maintaining a profitable stance in the mobile industry these days is to work smarter, not harder. To this end check out the ringtones that MyMojo offers. By offering new and different styles of ringtones and music, users will always be able to find something different instead of being bombarded by the same billboard top 10 artists in every direction. Corporate money will be put into advertising the same old stuff every day. In this day and age the only way to really monetize is to do something fresh and different by investing in a variety of ventures, not just the same boring sound each and every day. That’s why we invite everyone to our website. It’s a humble home for independent and big name artists alike that want to really branch out away from iTunes and Amazon into a more sturdy and open distribution environment. Don’t take my word for it though. Check out this piece from credible mobile device newsgroup Fierce Wireless.

By Jason Ankeny of Fierce Wireless

Ringtone sales in the U.S. declined from $714 million in 2007 to $541million in 2008–a 24 percent year-over-year drop–according to research firm SNL Kagan, which says the annual decline is the first ever posted for a U.S. mobile content category. In all, ringtones’ share of total U.S. mobile music revenues fell from 80 percent in 2005 to 63 percent in 2008. SNL Kagan credits the slump to consumers learning to create their own ringtones by sideloading edited MP3 clips to their phones and in turn bypassing operators’ direct sales channels. The firm adds it expects carriers will begin offering ringtones at reduced price points to rekindle consumer demand.

Despite faltering ringtone sales, overall mobile music revenues in the U.S. grew at a 20 percent CAGR from 2005 to 2008, led by growing consumer interest in full-track download options and ad-supported streaming radio services. “When we ask mobile music insiders what will replace ringtone revenues, RBTs (ringback tones) are most often mentioned,” said SNL Kagan wireless analyst John Fletcher in a prepared statement. “We estimate this category grew at a 37 percent CAGR from 2005 to 2008, from $77 million to $199 million.”


August 18, 2009 at 9:27 pm Leave a comment

Every Gamer Hath His Day

Back in 1997, as some of you will remember, the first mobile games were released (“Snake” being an all time favorite.) The popularity of the mobile game spread rapidly, and more and more games were created to tease the interest of different people. Some people may have avoided playing mobile games in order to avoid extra charges on their monthly bill; but with so many new releases, new titles, and new ways to play how can they not be intrigued by something? After all, everyone loves to play games now and then whether they realize it or not. Not speaking of only action or adventure games, but puzzles and inquisitive mobile games.
Mobile Games have continuously grown since 1997. Whilst not as big as the Mobile Music Market, the sales have been escalating almost as much. It definitely helps that demand is always high, and supply is virtually inextinguishable. Not to mention that content can be launched on a wide range of software that is supported on hundreds of devices today. This growth has been reflected as the value of the mobile gaming market reached $5.5 billion at the end of 2008, and is predicted to grow to $9.8 billion by the end of 2013 as mentioned on Dennis Seller’s Post.
Luckily for users on MyMojo, they can download games and other content 100% FREE! How great is that? That means you get Instant entertainment on your favorite mobile device with no extra money being sucked out of your wallets.

Be sure to check out MyMojo’s growing library of new mobile games!
-D’haden @ MyMojo

August 4, 2009 at 5:56 pm Leave a comment

August 2009
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