Ringtone sales fall 24 percent in 2008

August 18, 2009 at 9:27 pm Leave a comment

Holy plummeting ringtone purchases MyMojo Man! Ringtone sales in the U.S. are suffering pretty bad in this day and age with ringtone clipping software being a household name. Software built for clipping ringtone sized audio files on both your home computer and directly on your mobile phone are flooding the mobile device world from top to bottom and are beginning to seriously put a dent in a heavy hitter ringtone distributors nationwide. We all knew it wasn’t possible to keep technology under tight wraps forever and this proves it. In my opinion the best opportunity the mobile industry has to adapt to this phenomenon rather than attacking it.

Users everywhere are able to circumvent the old fashioned honest way of obtaining music and ringtones with relative ease. The answer to maintaining a profitable stance in the mobile industry these days is to work smarter, not harder. To this end check out the ringtones that MyMojo offers. By offering new and different styles of ringtones and music, users will always be able to find something different instead of being bombarded by the same billboard top 10 artists in every direction. Corporate money will be put into advertising the same old stuff every day. In this day and age the only way to really monetize is to do something fresh and different by investing in a variety of ventures, not just the same boring sound each and every day. That’s why we invite everyone to our website. It’s a humble home for independent and big name artists alike that want to really branch out away from iTunes and Amazon into a more sturdy and open distribution environment. Don’t take my word for it though. Check out this piece from credible mobile device newsgroup Fierce Wireless.

By Jason Ankeny of Fierce Wireless

Ringtone sales in the U.S. declined from $714 million in 2007 to $541million in 2008–a 24 percent year-over-year drop–according to research firm SNL Kagan, which says the annual decline is the first ever posted for a U.S. mobile content category. In all, ringtones’ share of total U.S. mobile music revenues fell from 80 percent in 2005 to 63 percent in 2008. SNL Kagan credits the slump to consumers learning to create their own ringtones by sideloading edited MP3 clips to their phones and in turn bypassing operators’ direct sales channels. The firm adds it expects carriers will begin offering ringtones at reduced price points to rekindle consumer demand.

Despite faltering ringtone sales, overall mobile music revenues in the U.S. grew at a 20 percent CAGR from 2005 to 2008, led by growing consumer interest in full-track download options and ad-supported streaming radio services. “When we ask mobile music insiders what will replace ringtone revenues, RBTs (ringback tones) are most often mentioned,” said SNL Kagan wireless analyst John Fletcher in a prepared statement. “We estimate this category grew at a 37 percent CAGR from 2005 to 2008, from $77 million to $199 million.”


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