Posts tagged ‘Music Industry’

When Paywalls Aren’t Enough

By Eric Pfanner May 17th, 2009

PARIS — Will May 2009 mark the beginning of the end for the free, unfettered Internet?
From all the wailing on the Web — and the fist-pumping in some old-media redoubts — it might seem so.

In recent days, Rupert Murdoch, chief executive of News Corp., declared that he would end what he called a “malfunctioning” business: the free online newspaper. Other publishers, including The Guardian Media Group in Britain and The New York Times Co., which owns the International Herald Tribune, said they were examining ways to get readers to pay for digital news.

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May 19, 2009 at 2:26 pm Leave a comment

Digital Street Team Contests are the Wave of the Future

Everyone loves free stuff.  And of course with web 2.0 being in full swing, today’s internet based companies offer their public so much free merchandise for participating in generally fun activities.  With the explosion of online social networking, news and media sharing, and communication platforms, the question is no longer “Why would I waste time entering web contests?” but rather, “What good excuse do I have to not participate?  I’m on facebook and twitter all day anyhow!”  From coupons, books, and electronics to software and tickets, today’s online marketing thrives on how inviting the swag they give away is.  So it comes as no surprise that with digital piracy running as rampant as it is today the music industry is offering up an arsenal of giveaways and deals to draw the public away from the sickening sweet taste of pirated music.

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April 17, 2009 at 4:10 pm Leave a comment

Musicians Leverage Fans’ Social Networking Contacts To Promote New Music

West Palm Beach, Florida- April 1st, 2009-

Over the course of the last twenty years, the music industry has undergone a revolutionary transformation. With CD sales slipping by more than 18% last year alone and 19 of every 20 tracks illegally downloaded, it has become essential for musicians to explore alternative and novel ways to market their content.

There has been a seismic shift in the distribution and consumption of music. The days of people waiting for a new album to drop and driving up to their local electronics store or retailer are gone. People are now browsing for new music online, checking out what their friends are in to, and then digitally downloading the track for later listening.

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April 10, 2009 at 8:32 pm Leave a comment


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